Critical Campaign Launch: 60k+ Participants
Situation
Irish Life, one of Ireland's largest life and pensions providers, partners annually with the GAA to run the Irish Life GAA Healthy Clubs Steps Challenge, a nationwide activity campaign where GAA, LGFA, and Camogie clubs compete on collective distance/steps for prize funding and club recognition. The challenge runs on Irish Life's MyLife app, which is powered end to end by dacadoo, a Swiss insuretech company whose gamified health engagement engine and Health Score technology are white labelled into apps for insurers and corporate wellness programs worldwide.
Task
As Technical Account Manager and Program Manager at dacadoo, I owned readiness and delivery of the platform for each annual edition of the campaign on the dacadoo side, making sure the engine could reliably support a nationwide, time boxed surge in activity from clubs across the country without service disruption.
Action
I led the launch readiness process each year: forecasting expected participation and club sign up growth with Irish Life, coordinating infrastructure scaling ahead of the challenge window, and introducing targeted logging and dashboards to give the team real time visibility into system health during the live event. I set up war rooms for launch critical periods and ran close, ongoing coordination with Irish Life stakeholders throughout planning and execution, acting as the lead point of contact on the dacadoo side.
Result
Every annual edition launched and ran successfully with zero downtime. The challenge scaled significantly over time; the most recent published edition (2025) tracked over 1,000 participating clubs covering 7 million km in 5 weeks, according to the official GAA announcement, with participation averaging 60k+ people across editions. The initiative has become a recurring, high visibility fixture on the GAA's Healthy Clubs calendar.